One Day Merchandising Makeovers
Does your store need a face lift but you don’t have the budget? No problem. With a few quick solutions, you can transform your store environment from shabby to chic in just one day.
There are ten key elements to consider when doing a one day makeover.
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Why is Retail Merchandising Important?
Recently, I was told that merchandising and display are frivolous extra expenses for the small business owner who is just starting up. The implication was that expenses such as marketing, rent, inventory, utilities, staffing, etc. are ‘serious’ expenses, while merchandising and display are ‘frills’.
I couldn’t disagree more. Merchandising and display are an important part of the marketing plan, and should have a reasonable budget allocated – even for a retailer operating on a shoestring.
In today’s competitive retail environment a retailer cannot afford to consider merchandising as a ‘frill’. Everyone is competing for the customers’ dollar. There are more choices out there for consumers than ever before.
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Come to Market with the Right Attitude
It’s market time again – and I know you’re ready with your list of needs and wishes, your open-to-buy numbers and your comfortable shoes.
There’s just one thing more you need to bring and this year it’s a bit difficult to find it. It’s a positive attitude. We all realize this is not a banner year and we probably won’t see much improvement until late this year or even 2010.
But where I live, the daffodils are blooming, Bradford pear trees are glorious and everything is turning Spring green. You just have to feel better, thanks to Mother Nature.
Consider my tip sheet to make a better market:
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