IMAX Worldwide Home is expanding their best-selling Essentials by Connie™ concept to include “Essentials Basics” at the summer markets. This “modern design made easy” merchandising concept is a collaboration between IMAX Worldwide Home and leading retail strategist Connie Post. “I am very excited about the newest addition to the Essentials program,” stated Post. “I feel that expanding the concept beyond just current fashion colors to include basic combinations will prove to be a winner for retailers also.”

The first introductions of Essential Basics will be a black and white along with a rich beige and white combination. This new addition will utilize the same designs as the fashion collection introduced at the beginning of this year. “These collections were designed with the customer in mind – sometimes people love color but aren’t comfortable living with it,” said Post. Essentials Basics is all about great design around classic colors that will appeal to many. An added bonus of the new “Basic” colors is that retailers and consumers are provided with all the tools to mix and match with colors from the fashion collection for an even wider range of looks.

As with each of the Essentials by Connie collections, coordinating Sherwin-Williams paints are identified to make it easy for consumers to complete a room.

ABOUT CONNIE POST:

Retail design strategist, trend expert, author and idea merchant Connie Post understands what excites consumers and makes cash registers ring. As the standard bearer of visual marketing in the home furnishings industry for nearly three decades, she is responsible for the look of more than 18 million square feet of retail and wholesale space around the globe. An in-demand speaker and columnist, Post is regularly sought for her expert commentary, and the empowering message she brings to consumers everywhere: “A Beautiful Room Will Change Your Life.”

IMAX Worldwide Home is expanding the popular Ella Elaine product line for the Summer 2013 market season. Designer Nancy Elaine Davis incorporates reclaimed and vintage materials into her functional and decorative creations. The line, which launched featuring accessories and wall décor, will now also include lighting and accent furniture.

Rex Yoakley, Vice President of Sales for IMAX, is very pleased with the response to the Ella Elaine line. “Accessory and gift buyers alike responded very favorably to this collection. We are excited to expand the line – Nancy’s creativity and unique point of view are a great fit for the IMAX product line.”

Gathered elements from years of collecting find new meaning and purpose in Nancy’s distinctive style. By blending objects of old with trends for today, she pushes the boundaries of creating resourceful products for her signature brand.

ABOUT ELLA ELAINE:

Ella Elaine is the work of artist Nancy Elaine Davis. Influenced by her talented mother, Nancy has been blessed with a joy to dream and imagine. Her most cherished piece of art is a bird painting by her grandmother, Rhoda Ella – her inspiration for the name Ella Elaine. Nancy studied at Abilene Christian University and the University of Hawaii. She and her husband live in McKinney, Texas, where Nancy works out of her studio behind their historic home.

IMAX Worldwide Home is excited to introduce a line of personal fashion accessories that includes jewelry, scarves and bags. The line will be marketed as IMAX Boutique and will debut in IMAX showrooms this summer.

The jewelry line, from Marisa Jill Design, is exclusive to IMAX and features a variety of designs and price points. Inspired by her childhood experiences and extensive travels, Marisa’s designs include themed necklaces featuring charms styled after vintage treasures and found objects. A number of the pieces feature interchangeable elements that offer the consumer a customizable piece at an affordable price.

In addition to the fashion jewelry, IMAX Boutique will also feature a wide selection of scarves in trend-forward colors and patterns. Completing the new introduction is a collection of embellished tote bags and tablet cases.

“Expanding our product offering to include fashion accessories will help our retailers meet the needs of their customers and increase their bottom line,” said Rex Yoakley, Vice President of Sales for IMAX Worldwide Home. “Jewelry and accessories are a rapidly growing category for retailers and provide the opportunity for add-on sales, both as personal purchases and as gifts. We are very excited to introduce this category to our customers.”

ABOUT MARISA JILL DESIGN:

Marisa Whittaker Humphrey brings to IMAX her common sense approach to high fashion with the new jewelry line “Marisa Jill.” She has thrived as an entrepreneur and designer of furniture, home décor, clothing and jewelry. Of her varied business ventures, jewelry has always been Marisa’s passion. Having travelled extensively, she finds her inspiration in the rich cultures and colors of the world. Marisa studied at Moscow State University in Russia, in Chihuahua, Mexico with Brigham Young University and received her degree from the College of Fine Arts & Communications at Brigham Young University in Utah. She lives in Atlanta, Georgia with her husband and three children.