Watch Our New Nikki Chu Home Video!
Are you as excited as we are about the new Nikki Chu Home Collection? Watch this video to hear Nikki talk about her inspiration and her fashion-fueled approach to the new line!
Nikki Chu to Design Product for IMAX Worldwide Home
IMAX Corporation is pleased to announce a licensing agreement with designer Nikki Chu. The collection, Nikki Chu Home for IMAX, will include high quality accent furniture and home accessories. The new products will debut at the Summer 2014 markets.
Nikki Chu’s philosophy is to create environments that are sleek and serene, with touches of glamour. Her interiors are accented by distinctive pieces, eclectic finds and an innate sense of timeless style. She mixes modern lines with a vintage flair that aligns perfectly with a dramatic fashion-fused vision.
Nikki’s first collection with IMAX rewrites the rules for using metallics. Where others see metallics as merely an accent, Nikki has them take a primary role, accenting with black and white for maximum impact. Metallic shades and finishes are mixed – gold, silver, copper and bronze pieces are featured together in a combination of matte, shiny and even ombré finishes.
The designs are bold yet elegant, with inspiration from vintage ornate silhouettes becoming exaggerated and updated to create modern heirlooms. Details come directly from Nikki’s passion for high fashion – classic designer quilting techniques, pyramid studs, and chain accents to mention a few. When the elements of her collection are combined, they create an edgy, modern statement, but when featured individually or in smaller groupings, the products show remarkable versatility for use in a wide variety of settings.
Rex Yoakley, Vice President of Sales for IMAX, is certain about the success of the newly formed partnership. “We are extremely excited about our newest collaboration – Nikki fuses her design talents and extensive industry experience with an obsession for fashion to create an “affordable luxury lifestyle” collection unique to IMAX.”
ABOUT NIKKI CHU:
For the past decade, renowned interior designer to the stars and prominent fashion accessory designer, Nikki Chu, has been known from Miami to LA for her exceptional flare, sleek designs and eclectic taste. Filled with a passionate love for design, Chu has accomplished a vast range of interior projects as well as fashion collaborations with some of the most accredited names in the industry.
Born and raised in Toronto, Nikki embraced her passion for design at a young age and followed her dreams to the International Academy of Design in Toronto, Ontario to learn the tricks of the trade. She soon found herself in Miami as Creative Director for one of the top advertising agencies in Southern Florida. Nikki’s portfolio rapidly expanded and she found herself overseeing interior design projects for the Hollywood stars.
Seeking the ‘Nikki Chu’ aesthetic, Access Hollywood sought after the acclaimed home designer for a post-election special featuring Nikki’s design idea for Sasha & Malia Obama’s bedrooms. Since then, Chu has been considered “THE” lifestyle & design expert for several TV networks such as HGTV, Fine Living, Food Network and E!. In Fall 2014 she will enter your living rooms once again on the Lifetime Network’s new makeover show offering design and decorating tips.
Her multi-brand empire continues to grow as well as her special projects. Launching Nikki Chu Home for IMAX is her current focus – a line of decorative home accents, with a MISSION to create an “affordable luxury lifestyle” that combines fashion and function all in one brand.
New, Next & Notable!
Connie Post’s newest colorway debuting at the summer markets-Celebrations-is an apt description of the mood here at IMAX Worldwide Home as we head into the coming season.
We’re excited to announce a licensing agreement with designer Nikki Chu debuting at the Summer 2014 markets. Featuring high-quality accent furniture and home accessories, the new collection will reflect Nikki’s sense of timeless style and her talent for designing environments that are sleek and serene with touches of glamour.
Another upbeat note is the positive reception to our growing furniture line. The new Aviator Chair was a clear hit at the High Point Market, and the leather furniture options—including a full-size sofa and loveseat—present a variety of new merchandising options and opportunities that enable retailers who wouldn’t typically carry furniture to expand into new categories with minimal commitment or risk.
Here at IMAX, that’s a key approach. Says Rex Yoakley, “We know retailers look to us for consistently good service and fresh products, but also for the value of the merchandising solutions we seek to provide. In today’s competitive marketplace, we don’t believe any company can expect to simply provide product at a price. We believe it’s vital to support our customers by bringing great ideas to the table as well, ideas like color-coordinated accessories for example, that not only make it easy for retailers to create exciting displays, but address consumers’ fears about making costly decorating mistakes.”
As we continue our 30th Anniversary celebration this summer, you can count on a lot more exciting and profit-generating programs to come. Watch for a number of new trends like He Said/She Said, our updated take on office accessories that are colorful and super fun and stay tuned for another exciting addition to our family of design talents coming soon!
Nothing But Blue Skies!
After the long winter, we’re quite pleased to see that Summer has finally(!) arrived and business is on the upswing. Consumers are shaking off their cabin fever and we made sure our customers were ready for them with trend-right product introductions at both the winter and spring markets. Among the hits were the new color way additions to Connie’s Essentials line, including Marine Blue, Apple Green, Coral and Mellow Yellow, and lamp designer Becky Fletcher’s new lamps with her signature, embellished shades.
Our new distribution center and warehouse facilities in the Los Angeles area, which opened in January, are now coming fully online as well. We’ve operated out of four buildings in Tulsa for decades, so the IMAX team is energized to finally have our entire distribution facility located under one roof. We want to thank everyone for weathering the transition with patience and good humor. We’re all looking forward to more efficient operations, and we know you are too.
Just as exciting was the June 2nd grand opening of our new 10,000-square-foot showroom that our SO/CAL customers will enjoy access to on a daily basis. Of course, all of our customers are invited to shop the showroom anytime you are in the area, and we think it’s definitely worth seeing. For the first time ever our visual team was presented with a blank slate and the result is a refreshing, and idea-packed shopping experience that underscores the creative strengths that set IMAX apart in the marketplace.
