IMAX Wall Décor featured in Home Accents Today
Home Accents Today wrote a great article in their February issue that featured interviews with our buyers that gives you an inside look at how we select our wall décor. Here’s the full article:
IMAX Wall Décor Captures New Level of Sophistication and Quality
The team at IMAX Worldwide Home has sought to take the entire line to a new level of sophistication in 2013, incorporating high-end design and exceptional quality into every product it sells. Considering wall décor an important form of personal expression – and one of the company’s top selling categories – IMAX is moving in a number of exciting directions this year, including an expanded presence in mirrors, a greater emphasis on transitional designs and more attention to unique materials and superior construction.
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Making a bigger “Splash” with IMAX!
First of all, I would like to personally congratulate the winner of our drawing for the mermaid, “Siréne”, held in Atlanta on the 15th. Tami Durkee of The Pear Tree in Cocoa Village, Florida made a generous donation and was rewarded by getting to take the mermaid home this spring! Thank you to all of our customers and friends who contributed to help the American Red Cross raise funds for the ongoing Hurricane Sandy relief efforts.
You Can Still Help:
If you did not win the first drawing, don’t worry – you can still help! We will be collecting donations through the end of the Las Vegas market (February 1st) for a chance to win the second original mermaid sculpture, “Korrigan”, by yours truly. I have been working at record pace to complete a second sculpture in time for market, and guess what? She’s finished. This piece is very different from the first, and I must say that I think you will love her. She is seated on a table, but can be removed to sit on a countertop or other surface, so she is more versatile to display. Her shimmery painted scales are decorated with intricate drawings remeniscent of henna tattoos
, and she leans back, holding a glass orb in her outstretched hand. Very ethereal, in a watery kind of way!
The Vision:
We are continuing to partner with the Red Cross in their Hurricane Sandy relief efforts. For every $20 donated, you will receive a chance to win this beautiful original life-sized mermaid sculpture, and IMAX will contribute matching donations. Join us in continuing the support needed by our friends and neighbors affected by the storm.
I hope that if you make it to Las Vegas you will come and see the mermaid. You will find “Korrigan” in our showroom window display, World Market Center A429.
Donate Online: Donate online at www.imaxcorp.com/mermaid/
Donate in the Las Vegas Showroom: Donations are being collected in Las Vegas – World Market Center A429.
The Making of “Siréne” the Mermaid (Update: Winner Announced)
Update: We have a winner! The Tami Durkee with The Pear Tree located in Cocoa Village, Florida!
The Backstory:
A few months ago my creative director came into my office and said, “Just wanted to warn you that you may be asked to make a mermaid.” Not a typical conversation around the IMAX office, but in my off hours I create figurative sculptures which 
I exhibit and sell through galleries and artist representatives. So, while it may not have been a “normal” thing to hear around the office, it wasn’t completely out of thin air.
One of our new trends for the January market season is called Splash, and our international buyer, had the idea of creating a life-sized mermaid for our Atlanta window display… She had me at “life-sized”. I quickly agreed to the project, started planning, and from there the project blossomed into two mermaids – one for Atlanta and one for Las Vegas.
The Process:
My sculptures are made from body casts. I use plaster gauze – the same material the doctor used on you when you broke your arm as a kid – to create the form of the figure. The form is filled with expanding foam, creating a lightweight, but solid core. I then add on to the piece using a variety of mediums, such as textiles, driftwood, bones, sawdust, earth and paint, giving each piece a unique identity.
Over the summer we created the graphic direction for marketing the Splash trend. It is a very bright and enthusiastic design, illustrated with zen doodle style fish, starfish, sand dollars, and, of course, a mermaid tail! So the mermaids were the perfect unique way to highlight the theme. I am hopeful that all of the January market attendees will take the time to go and see my creations!
The Vision:
The first mermaid (for Atlanta) is complete now, and I am working on the Las Vegas piece. The biggest question I had when I took on this project was, what will happen to the pieces after market is over? Well, Hurricane Sandy gave us an answer. We decided to partner with the Red Cross in their Hurricane Sandy relief efforts. For every $20 donated, you will receive a chance to win this stunning original life-sized 
mermaid sculpture, and IMAX will contribute matching donations. This is such an exciting effort for us here at IMAX, as we all know people who were affected by the storm.
I hope that if you make it to Atlanta or Las Vegas you will come and see the mermaids. You will find the Atlanta mermaid in our window display on the 11th floor of the Atlanta Gift Mart, Building 2.
Donate Online: Donate online at www.imaxcorp.com/mermaid/
Donate in the Atlanta and Las Vegas Showrooms: Donations are being collected in the Atlanta - AGM Building 2, Suite 1100 and Las Vegas - World Market Center A429.
InStyle: Color Trends for Every Budget
Here’s a news flash: Every woman wants to present herself in style. No one wants to look old or tired. We all strive for beauty in our own way, hoping that somehow we do not disappear with age.
What’s this got to do with the home décor business? I chose InStyle Magazine as the inspiration for this month’s newsletter because it is a great example of how the media capitalizes on consumers’ obsession with “the new, the now and the next!” I don’t think any other publication does a better job than InStyle of reminding us how cool we really are each month, or conversely, just how out of touch we have become.
Every thirty days or so I pick up an issue and am reminded on every page that we are ever-changing in our clothes, our accessories and shoes(!), and how we are seduced and captivated by details. This month, the issue is all about the eye-catching effects of color: From Calvin Klein’s vibrant orange, fuchsia and yellow jeans, to a Hugo Boss lemon-yellow dress, Diane Von Furstenberg’s bright prints to Kate Spade’s salmon-colored purses (gotta have it!).
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Winter 2012 Showroom Video
Atlanta market kicks off next week and the showroom looks amazing, from the new product to the showroom graphics! Just to whet your appetite, here’s our brand new Winter 2012 showroom video! This isn’t a video OF the showroom, but rather a video that will loop IN our showrooms. It gives a brief overview of what’s in store for you soon-to-be winter market shoppers!
Influencing Consumers Now
The retail landscape has changed dramatically in the last few years thanks to style influencers like Restoration Hardware. Among the retailer’s latest moves: a 680-page “Wish Book” that landed with a resounding “thud” in mailboxes across America this season. Like the September issue of Vogue, aka the bible of Fall Fashion, the sheer weight of Restoration’s publication commanded attention in the daily deluge of holiday catalogs. A lesson in brand strategy, the message to consumers was pretty simple: In a world of retail sameness, when it comes to the home category, Restoration Hardware is, well, Big!
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New Sales Rep Pages
We updated our website with a fresh, new look today – and along with the new look, a new feature called Sales Rep Pages. Just by going to imaxcorp.com and clicking on the “Sales” link, you you can find your sales rep’s contact information (the individual rep, not just the group), and even send your rep a message directly from the website! You can search for your rep by group, geographic location or zip code.
Try it out at www.imaxcorp.com/sales.php!
ColorPOST Video Walkthrough
Check out this video walkthrough of our new ColorPOST program hosted by Connie Post! View our entire ColorPOST program by logging in to our online catalog at http://www.imaxcorplive.com/
Just What are Style Files Anyway?
If you follow IMAX on Facebook or Twitter (and if you don’t, you really should), or if you regularly read our blog, you’ve seen our new Style Files previews.
Sure, those fun little one page wonders can give you some great merchandising ideas all on their own. What you might not know – they represent full length multi-page idea-books just waiting to jump start your creative process!
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Taking cues from nature, this look embodies the Latin spirit with flamboyant color and pattern.
Travel to Oaxaca, Mexico to experience the Guelaguetza Festival. You’ll find dancing in the streets following floats and costumes in a kaleidoscope of colors. Take the folk fiesta spirit and blend it with the Latin culture to experience Hacienda.
