Andrews Furniture Hosts “Ladies Night Out”
About 60 women recently attended “Ladies Night Out” at Andrews Furniture in Abilene. In-Detail’s Rinda Clinard spoke to the women about 2013 Color Trends, highlighting our IMAX product trends. After a fun filled evening, the ladies were thrilled with the two lamps IMAX donated for door prizes, and our winter promotional bags were a big hit. Thank you to Andrews Furniture for hosting such a great event.
ColorPOST in the Bahamas!
I recently returned from a trip to beautiful Nassau along with IMAX’s Amanda Djukic where we visited Bahamian retailer Furniture Plus. The three store chain is going big with ColorPOST, featuring six complete color stories in each of their stores.
Furniture Plus is an amazing retailer, and the perfect place to see the color stories in action. I was pleased to see that they were executed perfectly by the Furniture Plus team. The individual color stories not only gave a blast of energy and freshness to their retail floors, they also provided an instant store update without renovations. It was simply perfect. The customers were responding not only with curiosity but with their wallets. I love it when a plan comes together they did a fabulous job with the IMAX pods.
The staff is very excited about the new ColorPOST displays, especially Passion which they’ve placed at the front of the store. Furniture Plus focuses on red in their marketing and branding, so Passion is a perfect fit.
After seeing Furniture Plus’s amazing color story implementation, I’m more excited then ever to start seeing how other retailers around the world are using the ColorPOST collections in their stores!
The photo below features the Furniture Plus team along with Amanda and Connie in front the ColorPOST displays at the Nassau location. In order of appearance from left to right: Chantell Robinson, Troy d’Arville (owner), Amanda Djukic, Dawn Forbes, Connie Post, Christopher Cartwright, Krystynia Lee d’Arville, and Wesley Campbell.
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Congratulations to all of the retailers named Home Accents Today’s 50 Retail Stars for 2011, and a special pat-on-the-back to Retail Star and IMAX customer, Gardenviews, who contacted us to say this:
We want to thank you for your help in achieving this recognition as we know that without your great service and innovative products, this wouldn’t have been possible.
Lou Mascolo and Lori Jermont
Gardenviews
We love to hear retailer success stories! It means we’re doing our job - to offer products that provide value for our customers, and their customers.
Gardenviews also named IMAX as a key vendor in their Retail Stars bio.
View the full list of Retail Stars on homeaccentstoday.com.
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Should You Sell Online - An interview with Brent Freeman, owner of accentsforelegance.com
Online commerce is becoming a larger part of our industry, and the economy as a whole, every day. Maybe you’ve put it off for years, but it might finally be the right time for you to make the leap to the World Wide Web. Don’t worry, there’s room for you.
According to our latest IMAX survey, only 13% of accessory retailers currently sell online. That leaves a lot of sales space for a properly built and marketed online store. That’s potential that Brent Freeman, who owns and operates online-only accessory retail store, Accents for Elegance can attest to.
“If an accessory retailer doesn’t already have an online store, they should,” said Freeman. “It’s where customers go to begin with. They shop online to compare products and prices before actually making the trip to a brick-and-mortar store.”
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Wight’s – a Big Home Décor Player in Seattle
Wight’s Home and Garden just outside Seattle has been attracting customers from miles away for most of its 47 years of business. Its vastness in size – 23,000 square feet inside and another 45,000 square feet in outside nursery – and in product mix lures customers all year long.
According to Maria Fox, general manager of Wight’s, the store moved into home décor sales about 12 years ago and began its relationship with IMAX not long after.
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The White Hare
This store shows product at every opportunity. The main message from retailer Sarah Corrigan and her partner and mother, Mary Kay Carapella, is display, display and display.
Almost every surface in The White Hare is a created display and Sarah says they fine-tune every one, every day. The ideas for the displays come from everywhere, she says, mostly from ideas spotted at the trade shows and brainstorming among the staff.
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Accessories Successful at Homemakers
At Homemakers Furniture Store in Des Moines, accessories are an important part of the product mix. And it is up to buyer Lori Konzen to make sure she has the right combinations to accentuate the furniture and tempt the customer.
She must be doing something right.
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Successful Retail with a Southwest Flavor
In a small courtyard setting in the Scottsdale, AZ, suburb of Carefree, Denise Turner is building a successful business with Turn West Design.
She started the business three years ago as a 1,000-sq.-ft. design center for her own interior design business after spending 10 years working for Robb & Stuckey, the large furniture store group.
She added custom furniture, mostly case goods, and gave her store unique appeal with paintings from local artists, priced at $3,000 to $9,000. Because the Scottsdale area has heavy tourist traffic, Denise added candles and tabletop and other smaller items for that clientele to take with or ship.
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Birdcage: An Individual Statement
Caroline Reyes-Dorson has a clear vision of what her store should be to her customers and she does not veer from that concept.
Birdcage, a San Diego-area store, is a magical mixture of home furnishings, accessories, personal care and fragrances created by Caroline nearly four years ago.
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