Create Retail Displays That Attract Customers
Retail is a competitive business. Even if your product is completely unique, you still have competition. There is always another store down the street - or in the next cyber-mall - that is aiming for your customers’ wallet. Customers have a limited amount of disposable income, but their choices of where to spend it are infinite.
While there are many aspects involved in marketing and gaining customer loyalty, one of the most important is your visual presentation.
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New High Point Introductions
In many parts of the country, autumn is in the air and there is a briskness to the weather. That means High Point Market is here. With a slight uptick in consumer activity and an increase in the stock market, retailers are looking for well-designed products at a good price.
That’s what IMAX brings to this and every market – new, exciting and sellable.
Take a look at some of the new offerings for High Point.
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The Personal Touch
What a surprise! A new survey shows that online shoppers miss the personal experience of visiting a bricks and mortar store. And several forward-thinking luxury retailers like Chico’s women’s apparel are already working to add that personal touch.
Harris Interactive conducted the survey of 2,274 adults for a California company, IMShopping, a social media shopping firm, to measure how consumers feel about getting human assistance while shopping online.
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Successful Retail with a Southwest Flavor
In a small courtyard setting in the Scottsdale, AZ, suburb of Carefree, Denise Turner is building a successful business with Turn West Design.
She started the business three years ago as a 1,000-sq.-ft. design center for her own interior design business after spending 10 years working for Robb & Stuckey, the large furniture store group.
She added custom furniture, mostly case goods, and gave her store unique appeal with paintings from local artists, priced at $3,000 to $9,000. Because the Scottsdale area has heavy tourist traffic, Denise added candles and tabletop and other smaller items for that clientele to take with or ship.
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