IMAX Trends: Palm Beach
Who doesn’t like color? Especially when it figuratively pulls you to the bright sunny beaches of Palm Springs, FL.
With this collection of crisp, preppy accents mixed effortlessly with white high gloss finishes you can create you own Palm Beach inspired oasis.
We expect this look to be hot, hot, hot in fashion and home design this spring. So, with welcoming pineapple shapes and bold color combinations, this dynamic trend is one worth buying into.
IMAX Trends: Yacht Club
Ever dream of taking to the seas and sailing to faraway places? Well, climb on board.
The sea, with its bi-polar moods of tempest and calm and its mysterious depths, has captivated us since the beginning of time, inspiring a rich maritime history around the world. It brings with it a sense of nostalgia, history, adventure and romance which speaks to our souls. It is these sentiments which have made nautical decor the lasting trend that it is today.
This season, evoke the spirit of the ocean with a more sophisticated take on nautical living. The color palette is simple, marrying navy and white, and tempering their contrast with soft golds, silvers and khaki. This marriage of high-contrast elements places the emphasis on the accessories rather than any one piece of furniture. Clean lines, bold silhouettes, contrasting finishes and striking color create a truly upscale nautical experience.
Influencing Consumers Now
The retail landscape has changed dramatically in the last few years thanks to style influencers like Restoration Hardware. Among the retailer’s latest moves: a 680-page “Wish Book” that landed with a resounding “thud” in mailboxes across America this season. Like the September issue of Vogue, aka the bible of Fall Fashion, the sheer weight of Restoration’s publication commanded attention in the daily deluge of holiday catalogs. A lesson in brand strategy, the message to consumers was pretty simple: In a world of retail sameness, when it comes to the home category, Restoration Hardware is, well, Big!
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On Trend Now: Winter White
Take a look at this month’s major magazine covers. Whatever the weather report may be saying, the home fashion forecast is calling for a white winter. Why white? White in all its myriad variations is clean and immaculate, pure in heart and spirit. Like a porch light that welcomes us home in the darkness or a cold glass of milk after a cookie, white comforts, calms and refreshes. Sounds pretty good in difficult times, doesn’t it?
Still, as wonderfully crisp and clean as white feels in a messy world, studies show we often choose white for the wrong reasons. Fearing a costly decorating mistake, homes (and retail stores!) get stuck in neutral, with walls awash in all manner of white and beige. Herewith, a few ideas on how to play it for all its worth this season, rather than play it safe.
First, my pick for this month’s most inspirational magazine cover. A simple white sofa surrounded by exciting, color-packed pillows is a quick fix for the winter doldrums. The good news is that it’s easy to harness this energy to promote the purchase of new home décor at your store.
Demonstrate to your customers that the advantage to having upholstered furniture in neutral tones is that it’s easy to quickly and affordably change the feeling of a room setting with colorful decorative accessories. 
After all, the very definition of a neutral palette is that it works beautifully with every other color on the wheel!
Bear in mind that, for home and home décor retailers, the best thing about HGTV is that all of their content constantly promotes change. My advice is to hop on the coattails of that media monster and start promoting like the savvy home fashionista that you are!
As John Ross, chief executive of Shopper Sciences recently noted in a report on 2011 Holiday Shopping Trends, “Americans may be under pressure from the economy, but that doesn’t mean they want to endure a disappointing holiday… For those retailers and brands willing to share, support and empower shoppers – rather than just sell to them – it has the opportunity to be a bright season.”
IMAX has made it easier than ever to empower your shoppers with an ever-expanding collection of ColorPOST accessory pods. The pods make it simple for your customers to pull a room together and a no-brainer for merchants to project a fashionable image!
ColorPOST Video Walkthrough
Check out this video walkthrough of our new ColorPOST program hosted by Connie Post! View our entire ColorPOST program by logging in to our online catalog at http://www.imaxcorplive.com/
Style Files: French Quarter
Mix history and tradition with a lighthearted, whimsical twist or pop of unexpected color…
Experience the magic of the French Quarter – from architectural details such as intricate cast iron railings and lush, private courtyards to the jazz music heritage and magnificent splendor that is Mardi Gras! Interpret all of this into a look that is uniquely your own…
Style Files: On the Fly
Quaint and rustic, this look will make your heart soar in its warmth and charm.
Refreshing shades of earth and sky come together in this celebration of spring. This look will make you want to go for a picnic or a nature walk, but don’t forget to take along your binoculars for bird watching. Fly into spring with IMAX!
Style FIles: Tribal
Full of ethnic color and pattern, this look is rich in natural appeal.
Step through the jungle and feel the beating of drums. Feel the primal nature of life as you absorb the colors, textures and patterns around you. Now use that inspiration to create this look. Feel the beat…
2011 Buying Guide
Consumer spending is pointing to an improving economy. Retail sales have risen for six months in a row. In fact, they were up 6.7% in 2010, the best gain in more than a decade. Retailers are shopping the winter markets with a little more cash in their pockets. Here are six home décor trends to keep in mind as you buy for 2011.
Bright and Happy
Perhaps consumers are feeling a little bit more confident about their finances or they are simply tired of economizing. They are ready to perk up their homes. Look for bright colors in home décor. Brights can be matched with grays and neutrals for a stunning effect. Pantone’s 2011 color of the year is Honeysuckle, a reddish pink (read more, below). Classic nostalgic themes and colors are making a comeback. Colors of the 1970’s (purple, teal and olive green) will influence home decor in 2011 and beyond. Look for gingham checks, cabbage roses, metal toleware and butterfly motifs. Product designers have found inspiration in the farm, creating products like cow and pig figurines and stools made of tractor seats.
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Trend Spotlight: Honeybee
Structured | Distinctive | Dynamic
Create a cool classic room inspired by the beauty and tradition of British interiors. The Honeybee trend weaves a base palette of moody neutrals with layers of butter yellow, ochre and shiny amber. This trend satisfies the senses with dynamic, structured accents and unexpected charm. Embellished highlights are inspired by men’s haberdashery with tonal houndstooth, herringbone, and pinstripes. The hexagonal honeycomb shape, architecturally admired for its dihedral ability to fit together, is subtly incorporated into the soft and rigid elements of this trend from mirrors to accent pillows.
Here’s a selection of products from the Honeybee trend. You can view the complete trend by logging in to our Online Catalog.
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