Nikki Chu to Design Product for IMAX Worldwide Home
IMAX Corporation is pleased to announce a licensing agreement with designer Nikki Chu. The collection, Nikki Chu Home for IMAX, will include high quality accent furniture and home accessories. The new products will debut at the Summer 2014 markets.
Nikki Chu’s philosophy is to create environments that are sleek and serene, with touches of glamour. Her interiors are accented by distinctive pieces, eclectic finds and an innate sense of timeless style. She mixes modern lines with a vintage flair that aligns perfectly with a dramatic fashion-fused vision.
Nikki’s first collection with IMAX rewrites the rules for using metallics. Where others see metallics as merely an accent, Nikki has them take a primary role, accenting with black and white for maximum impact. Metallic shades and finishes are mixed – gold, silver, copper and bronze pieces are featured together in a combination of matte, shiny and even ombré finishes.
The designs are bold yet elegant, with inspiration from vintage ornate silhouettes becoming exaggerated and updated to create modern heirlooms. Details come directly from Nikki’s passion for high fashion – classic designer quilting techniques, pyramid studs, and chain accents to mention a few. When the elements of her collection are combined, they create an edgy, modern statement, but when featured individually or in smaller groupings, the products show remarkable versatility for use in a wide variety of settings.
Rex Yoakley, Vice President of Sales for IMAX, is certain about the success of the newly formed partnership. “We are extremely excited about our newest collaboration – Nikki fuses her design talents and extensive industry experience with an obsession for fashion to create an “affordable luxury lifestyle” collection unique to IMAX.”
ABOUT NIKKI CHU:
For the past decade, renowned interior designer to the stars and prominent fashion accessory designer, Nikki Chu, has been known from Miami to LA for her exceptional flare, sleek designs and eclectic taste. Filled with a passionate love for design, Chu has accomplished a vast range of interior projects as well as fashion collaborations with some of the most accredited names in the industry.
Born and raised in Toronto, Nikki embraced her passion for design at a young age and followed her dreams to the International Academy of Design in Toronto, Ontario to learn the tricks of the trade. She soon found herself in Miami as Creative Director for one of the top advertising agencies in Southern Florida. Nikki’s portfolio rapidly expanded and she found herself overseeing interior design projects for the Hollywood stars.
Seeking the ‘Nikki Chu’ aesthetic, Access Hollywood sought after the acclaimed home designer for a post-election special featuring Nikki’s design idea for Sasha & Malia Obama’s bedrooms. Since then, Chu has been considered “THE” lifestyle & design expert for several TV networks such as HGTV, Fine Living, Food Network and E!. In Fall 2014 she will enter your living rooms once again on the Lifetime Network’s new makeover show offering design and decorating tips.
Her multi-brand empire continues to grow as well as her special projects. Launching Nikki Chu Home for IMAX is her current focus – a line of decorative home accents, with a MISSION to create an “affordable luxury lifestyle” that combines fashion and function all in one brand.
New, Next & Notable!
Connie Post’s newest colorway debuting at the summer markets-Celebrations-is an apt description of the mood here at IMAX Worldwide Home as we head into the coming season.
We’re excited to announce a licensing agreement with designer Nikki Chu debuting at the Summer 2014 markets. Featuring high-quality accent furniture and home accessories, the new collection will reflect Nikki’s sense of timeless style and her talent for designing environments that are sleek and serene with touches of glamour.
Another upbeat note is the positive reception to our growing furniture line. The new Aviator Chair was a clear hit at the High Point Market, and the leather furniture options—including a full-size sofa and loveseat—present a variety of new merchandising options and opportunities that enable retailers who wouldn’t typically carry furniture to expand into new categories with minimal commitment or risk.
Here at IMAX, that’s a key approach. Says Rex Yoakley, “We know retailers look to us for consistently good service and fresh products, but also for the value of the merchandising solutions we seek to provide. In today’s competitive marketplace, we don’t believe any company can expect to simply provide product at a price. We believe it’s vital to support our customers by bringing great ideas to the table as well, ideas like color-coordinated accessories for example, that not only make it easy for retailers to create exciting displays, but address consumers’ fears about making costly decorating mistakes.”
As we continue our 30th Anniversary celebration this summer, you can count on a lot more exciting and profit-generating programs to come. Watch for a number of new trends like He Said/She Said, our updated take on office accessories that are colorful and super fun and stay tuned for another exciting addition to our family of design talents coming soon!
Nothing But Blue Skies!
After the long winter, we’re quite pleased to see that Summer has finally(!) arrived and business is on the upswing. Consumers are shaking off their cabin fever and we made sure our customers were ready for them with trend-right product introductions at both the winter and spring markets. Among the hits were the new color way additions to Connie’s Essentials line, including Marine Blue, Apple Green, Coral and Mellow Yellow, and lamp designer Becky Fletcher’s new lamps with her signature, embellished shades.
Our new distribution center and warehouse facilities in the Los Angeles area, which opened in January, are now coming fully online as well. We’ve operated out of four buildings in Tulsa for decades, so the IMAX team is energized to finally have our entire distribution facility located under one roof. We want to thank everyone for weathering the transition with patience and good humor. We’re all looking forward to more efficient operations, and we know you are too.
Just as exciting was the June 2nd grand opening of our new 10,000-square-foot showroom that our SO/CAL customers will enjoy access to on a daily basis. Of course, all of our customers are invited to shop the showroom anytime you are in the area, and we think it’s definitely worth seeing. For the first time ever our visual team was presented with a blank slate and the result is a refreshing, and idea-packed shopping experience that underscores the creative strengths that set IMAX apart in the marketplace.
IMAX WORLDWIDE HOME ADDS CALIFORNIA FACILITIES
New Distribution Center and Showroom Opened in Ontario, California
IMAX Corporation is pleased to announce a major expansion by adding a new distribution center and showroom in Ontario, California. The new 420,000 square foot distribution center is operational now and the showroom is scheduled to open in April, 2014.
The expanded IMAX facilities incorporate state-of-the-art technology and an environmentally conscious approach to the business and distribution channels. The new 10,000 square foot showroom will feature the entire IMAX product line.
Vice President of Sales Rex Yoakley said that IMAX had customers in mind when they made the decision to expand. “Our goal is to continually improve every aspect of how we serve our customers – both new and existing. Adding this new west coast facility is one example of how we strive to provide our customers with the best showrooms, product and service possible.”
ABOUT IMAX Worldwide Home:
IMAX sources home furnishings and accessories from 12 countries around the globe and is a leading supplier to the retail, e-commerce, wholesale, and hospitality industries. The corporate headquarters and 850,000 square feet of combined distribution center space encompass 4 state-of-the-art fulfillment facilities and house nearly 200 full-time employees. Additional sourcing, product development, and showroom facilities in the USA, India, and China truly make IMAX a global source. Dedicated design and product development teams strive for creativity, taste, and fashion trends – layering styles, periods, textures, and regions of the world – to create a visually delightful and meaningful environment.
IMAX WORLDWIDE HOME CELEBRATES 30 YEARS OF SUCCESS
IMAX Corporation is pleased to announce 30 years of success in the home furnishings and accessories industry.
The story behind IMAX Corporation is a tale of hard work and determination resulting in great success. Starting in 1984 as a small home business selling copper flower containers, founders Al & Faye Bulak have grown the organization into one of the top U.S. companies serving the retail, e-commerce, wholesale, and hospitality industries.
“We create value for our customers by providing great products, good prices, quick shipping and unmatched customer service in a timely manner. Our focus has been and always will be on creating sales and value for our customers,” says Mr. Bulak.
The IMAX product line covers over 4,500 active sku’s displayed in permanent showrooms in Atlanta, Dallas, Las Vegas, High Point and Tulsa, plus a new showroom opening in April 2014 in Ontario, California.
Vice President of Sales Rex Yoakley states that “The resources that we offer our customers are greater than ever. Our showrooms, catalogs, website, sales and customer service departments, logistics and operations – are second to none in providing the total package.”
ABOUT IMAX Worldwide Home:
IMAX sources home furnishings and accessories from 12 countries around the globe and is a leading supplier to the retail, e-commerce, wholesale, and hospitality industries. The corporate headquarters and 850,000 square feet of combined distribution center space encompass 4 state-of-the-art fulfillment facilities and house nearly 200 full-time employees. Additional sourcing, product development, and showroom facilities in the USA, India, and China truly make IMAX a global source. Dedicated design and product development teams strive for creativity, taste, and fashion trends – layering styles, periods, textures, and regions of the world – to create a visually delightful and meaningful environment.
IMAX TO DONATE $1 TO THE AMERICAN RED CROSS FOR EVERY NEW “LIKE” ON THE IMAX BOUTIQUE FACEBOOK PAGE
IMAX Worldwide Home is continuing its support of disaster relief efforts. For every new “Like” on their IMAX Boutique Facebook page now through December 31, 2013, the company will donate $1 to the American Red Cross in support of disaster relief efforts. It’s the simplest way to help! Visit the Facebook page at https://www.facebook.com/IMAXboutique.
You can help the victims of the Philippines typhoon and thousands of other disasters across the country each year by making a financial gift to the American Red Cross, simply log on to www.imaxcorp.com.
The American Red Cross Disaster Relief Fund enables the Red Cross to provide shelter, food, counseling and other assistance to those in need. For more information about the American Red Cross, please call 1-800-HELP-NOW or email info@usa.redcross.org.
Rep of the Month: Brad Belcher of Blend Sales Group
IMAX is lucky to have a rep force full of energetic and interesting people. It’s true! Each rep has their own story to tell of what makes them who they are. To help you get to know our sales team a little better, we decided to feature a rep each month right here on our blog.
We would like to introduce you to Brad Belcher, our December rep of the month!
We’ve asked Brad a few questions, and posted his answers below. After you get to know him, if you like Brad as much as we do (and we know you will), be sure to say “hi” in the comments section below the post. Read More »
A Letter from the President
Support Typhoon Haiyan Relief Efforts in the Philippines
In the aftermath of Typhoon Haiyan, our thoughts and prayers go out to the countless victims that are recovering in the path of destruction. Reports of nearly 13 million people affected by the superstorm are desperately in need of food, water, shelter and medical attention. This is not someone else’s problem. Each one of us has a responsibility to humanity, whether it is in our own back yard or thousands of miles away.
Volunteers are reporting significant damage and the extent is still unknown. We all must do what we can to help provide supplies and deploy specialists not only to the heart of the damage but to all who have witnessed the first hand devastation.
It is with heartfelt sincerity that we ask you to join us in supporting relief efforts by providing a monetary donation in any amount that you choose. We have committed to match 100% of your donations.
Al Bulak
President, IMAX Corporation
IMAX Worldwide Home to Support Haiyan Relief Efforts
In the aftermath of Typhoon Haiyan, IMAX Worldwide Home has announced its support of disaster relief efforts by UNICEF and the Red Cross. Over the coming weeks, IMAX Worldwide Home is initiating a campaign to generate awareness in support of these non-profit organizations that are in the heart of the devastation. With both vendors and customers affected by this tragic event in the Philippines, IMAX invites you to join in their efforts to help bring emergency relief to the millions of children and families who have been affected.
You can help the victims of Haiyan and thousands of other disasters around the world each year by making a financial gift to either of the organizations supported by IMAX Worldwide Home. IMAX will match 100% of donations in support of relief efforts. Please visit www.imaxcorp.com for more details.
The United Nations Children’s Fund (UNICEF) works in more than 190 countries and territories to save and improve children’s lives by providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief and more. A website has been set up to collect donations at www.unicefusa.org/imaxcorp to provide support to the U.S. Fund for UNICEF. For more information about UNICEF call 1-800-FOR-KIDS or visit www.unicefusa.org.
The Red Cross Disaster Relief Fund enables the Red Cross to provide shelter, food, counseling and other assistance to those in need. For more information about the American Red Cross, please call 1-800-HELP-NOW or email info@usa.redcross.org.
Rep of the Month: Becky Jones of Appleman Schauben
IMAX is lucky to have a rep force full of energetic and interesting people. It’s true! Each rep has their own story to tell of what makes them who they are. To help you get to know our sales team a little better, we decided to feature a rep each month right here on our blog.
We would like to introduce you to Becky Jones, our October rep of the month!
We’ve asked Becky a few questions, and posted her answers below. After you get to know her, if you like Becky as much as we do (and we know you will), be sure to say “hi” in the comments section below the post. Read More »
