At IMAX, we understand that our retailers need solution-based concepts and strategies to bring consumers into stores now. We also realize that no matter where we are in the economic cycle, consumers are more thoughtful about purchasing anything today. We’ve teamed with retail design strategist Connie Post to create a new concept that will bring consumers into the stores by satisfying their need for small, fast and affordable decorating changes. Our goal in partnering with Connie is to supply you with traffic-building retail design concepts that enable you to update your floors without the need for tearing down walls or major capital investments.
ColorPOST with Connie:
- Incorporates a selection of products divided into appealing color stories, merchandised on flexible, movable display units. Each of the color stories has been chosen with an eye to what’s selling at retail… Right Now.
- Simplifies the buying process and mitigates consumers’ fears of making costly decorating mistakes. The collections are reinforced with marketing messages that promote the idea that the products were chosen and color-coordinated for them by a design expert.
- Drives business… Right Now. All of the products selected for the program are inventoried and available for next-day shipping.
About Connie
Retail design strategist, trend expert, author and idea merchant Connie Post understands what excites consumers and makes cash registers ring. As the standard bearer of visual marketing in the home furnishings industry for nearly three decades, she is responsible for the look of more than 18 million square feet of retail and wholesale space around the globe.
An in-demand speaker and columnist, Post is regularly sought for her expert commentary, and the empowering message she brings to consumers everywhere: “A Beautiful Room Will Change Your Life.” Find more information about Connie at www.conniepost.com.